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CEOs embrace Generative AI as productivity new priority

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Second highest priority is tech modernisation

A new study by the IBM Institute for Business Value, CEO decision-making in the age of AI, Act with intention cited that half of the CEOs in the UK and Ireland (UKI) identify productivity as their highest business priority—up from fourth place in 2022 and in line with their global counterparts.

Customer experience remains key to achieving their productivity goals, ranking it as the second highest priority, ahead of tech modernisation, however, CEOs face key barriers as they race to modernise and adopt new technologies like generative AI.

The study incorporates a survey of 200 U.S. CEOs from multinational corporations on their response to generative AI, reveals three-quarters of U.S. CEO respondents believe that competitive advantage will depend on who has the most advanced generative AI. However, these executives are also weighing potential risks or barriers of the technology such as bias, ethics and security. More than half (57%) of U.S. CEOs surveyed are concerned about data security and 48% worry about bias or data accuracy.

Data shows a disconnect between CEOs and their teams when it comes to AI readiness. 50% of the CEO respondents report they are already integrating generative AI into products and services, and 43% say they are using generative AI to inform strategic decisions. Yet, just 29% of their executive teams agree they have the in-house expertise to adopt generative AI; only 30% of non-CEO senior executives say that their organisation is ready to adopt generative AI responsibly.

In the UKI, half of CEOs identify productivity as their highest priority. Customer experience is the second highest (49%) – compared to technology modernisation (45%) at a global level. This year, CEOs in the UKI see cyber risk as the top external force (44%) that will impact their organisation over the next three years. In 2022, technology factors (55%) as the top concern. While productivity is the top priority, UKI CEOs have highlighted sustainability (41%) and cybersecurity (38%) as their top challenges. CEOs are increasingly looking toward operational, technology and data leaders as strategic decision-makers.

When asked which C-Suite members will make the most crucial decisions over the next three years, CEOs respondents in the UKI identify COOs (65%) and CFOs (50%). In the UKI, the influence of technology leaders on decision-making is growing – 38% of CEOs point to CIOs, followed by Chief Technology Officers (26%) as making the most crucial decisions in their organisation.

 Rahul Kalia, Managing Partner, IBM Consulting, UK and Ireland, said: “CEOs across all industries are carefully considering how best to leverage generative AI to propel their organisations ahead of the competition by driving innovation, productivity and profitability. To fully harness its benefits, it is essential for CEOs to thoughtfully evaluate the strategic impact of generative AI on their workforce and business operations. They must establish a clear skill and talent strategy to enable organisational readiness for AI adoption. With a “digital-first” mindset to re-imagine workflows with AI, and by prioritising explainability, transparency and security, CEOs can confidently navigate this transformative technology to accelerate business performance.”

To view the full study, visit https://ibm.co/c-suite-study-ceo.


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