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Rethink recruitment in 2023

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Recruitment strategies to attract the best talent

Even with the expected business slowdown in the coming months, recruiting employees with the right skills will be more challenging than ever. This is according to a new guide from global recruitment firm Monster.

Recent research from Monster has revealed that 87% of UK companies plan to hire in 2023; however, good employees are becoming harder to find.  A further 81% of organisations struggle to find candidates with the skills they need.

To overcome this, Monster suggests a policy of proactively hiring, by communicating differently, across the entire ‘candidate life cycle’.

  • General awareness
  • Passive search
  • Active search
  • Application
  • Onboarding

Employer branding helps to build a ‘good reputation’ before candidates consider changing jobs, helping to keep them front of mind when candidates are triggered to seek new work.

Organisations also need to develop and maintain a good careers site to attract candidates in the ‘active search’ phase. The career portal should include information that candidates want to know before joining, including company values and culture.

With 70% of job applications in 2021 completed on a mobile device, the application process must be straightforward and optimised for the appropriate platform.

The guide suggests a multi-channel approach to highlight the availability of jobs.  Effective use of social media is essential to the recruitment strategy, considering that 57% of job seekers use social media to research a potential employer.

Current employees should also be considered in the hiring strategy. The guide suggests that an effective candidate retention strategy will lower hiring costs. The strategy should include the following:

  • a feedback loop, providing actionable feedback to employees
  • a referral programme
  • skills analysis, including understanding current employees’ skills before recruiting externally.

Claire Barnes, Chief Human Capital Officer at Monster, commented: “Recruiters need to engage with talent whenever and wherever they can find it – online, offline, in-person or remotely.  It’s important to present a compelling proposition including consistently and constantly building brand awareness of a kind that appeals to candidates at every stage of the job seeker journey. The entire user experience from research to job offer must be a very positive one.”

Download the Always Be Recruiting guide at https://learnmore.monster.com/UK_always_be_recruiting

 

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