A recent Ipsos survey conducted among 1,000 Australians has unveiled that nearly seven in 10 employees across Australia take pride in working for their organisations, attributing it to a positive workplace culture.
According to the findings, 69% of respondents expressed pride in their organisations, with an additional 67% indicating they would readily recommend their employers as excellent workplaces. The survey also indicated that 72% of Australians perceive their workplace culture positively, with 34% describing their employers as “friendly.” Other notable attributes highlighted by respondents include being customer or client-focused (29%), respectful (27%), supportive (26%), caring (21%), and always seeking improvement (21%). Moreover, 22% of respondents acknowledged their employers for promoting healthy work-life balance.
However, despite the overall positive sentiments, the survey revealed that 35% of respondents are contemplating leaving their organisations within the next two years. The primary reasons cited for this inclination include concerns related to pay and benefits, alongside factors such as feeling undervalued, experiencing workload or work-life balance challenges, readiness for change, manager behaviours, and lack of job motivation.
72% of Australians perceive their workplace culture positively, with 34% describing their employers as “friendly.”
Wendy McInnes, Australia Employee Experience Director at Ipsos, highlighted the significance of competitive pay and benefits packages amidst the ongoing cost-of-living crisis, as Australians seek roles with higher salaries to offset rising financial burdens. McInnes emphasised the need for workplaces to review their compensation structures to retain talent effectively.
Moreover, the survey shed light on the qualities that could attract job candidates to new organisations, with pay and benefits emerging as the top considerations (63%). Flexible working opportunities (44%), location of primary workspace (33%), potential career development opportunities (30%), potential for job security (26%), and company culture (24%) were also cited as influential factors.
McInnes stressed that employees in 2024 are prioritising work-life balance and seeking employers who support this aspect. She underscored the importance for organisations to foster positive workplace cultures from leadership down to effectively attract and retain talent in the current landscape.
The Ipsos survey underscores the evolving priorities of Australian employees and the imperative for organisations to adapt their strategies to meet these changing needs. As the workforce seeks environments that prioritise well-being, flexibility, and fair compensation, organisations that prioritise these aspects are poised to thrive in attracting and retaining top talent in 2024 and beyond.
