Own your niche and share high-quality content to stand out

Creating content about your day job on social media could earn you extra money according to new research from Lickd.

With access to social networks literally in our back pockets, it’s no wonder work-life has become a huge part of our social media activity. Lickd looked at top influencers in uniform such as doctors and firefighters and analysed their estimated earnings.

The research revealed that Dr Mikhail Varshavksy’s YouTube videos sharing health advice is estimated to earn him over $25K per post which provide health advice.

Ben Pearson (ex-Police Interceptor) who has 47.2k subscribers commented: “I always thought YouTube was for 14-year-old rubbery people who didn’t shave yet. I never thought that an over the hill 45-year-old with mental health issues could ever succeed on that kind of platform. It’s not how old you are that counts, but the stories you hold that keep people interested. If you wear a uniform, or come from the emergency services, you’ll have more stories and lived a life that others can only imagine. Say it on YouTube, and people will be fascinated!”

Here are a few top tips from Lickd experts on how to turn your day job into social media-worthy content:

1. Own your niche – Ask yourself what makes what you have to say about your profession different from others on the same level as you. What insight do you have that sets you apart?
2. Post engaging content regularly and consistently – For your channel to be successful you need a loyal audience. To keep them engaged, create a content upload schedule so your subscribers know exactly when to expect a post.
3. Ensure your content is high quality – From the relevancy of your topic to your audience to the background music you use, you need to provide quality content to be able to stand out from the noise on social media.

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