Delays due to difficulties in finding quality candidates

According to 58% of HR managers, delays in hiring are negatively affecting business performance.

In Talent Work’s survey of 400 HR leaders, it was found that recruitment is taking double the time to hire talent when compared to 2019. Twenty-one percent of respondents agree that it is taking three times as long.

Twenty-eight percent of respondents agree that the delays are due to difficulties in finding quality candidates.

When looking at 2022 priorities, employer branding was noted as the key priority for HR in 2022. Thirty-one percent plan to relaunch or develop their employer brand, while a further 20% have already done this. Only 12% of respondents said they didn’t have time to focus on their employer brand.

Other priorities were employee retention at 21% and changing processes to allow speedy hire at 20%.

Twenty-nine percent of respondents believe that brand awareness impacts their hiring ability, and 42% don’t believe they have a strong awareness as an employer or don’t measure their brand awareness.

Neil Purcell, CEO, and founder of Talent Works, said: “These statistics clearly show that 2019 thinking isn’t going to work in the 2022 employment market, which is the most competitive we’ve ever seen. Companies need to get strategic about how they can speed up hiring to accelerate business performance, and as the research indicates, effective Employer Branding is the most widely recognised way of doing this. It’s great to see that companies are beginning to think differently in such an oversubscribed market, but over one in ten companies surveyed were still unaware of the Employer Brand concept, which shows that there is still work to do.”