Primis, a new technology recruitment company that will operate out of the UK and the US will focus on improving the D&I landscape in the technology sector. The announcement was made by APSCo member and Managing Director of Premier Recruitment, Ben Broughton. Broughton who assisted in growing the firm to revenues of £30m, said that Primis will also offer D&I and unconscious bias training to the hiring managers of Primis clients and their own employees.

The people-centric approach the business appears to be focusing on comes at a time where D&I is deemed an important factor in talent retention as a sense of belonging is increasingly more important to employees when looking for a company to work for.

Primis’s training solutions is delivered by a team that includes: Faisel Choudhry, a strategic management professional with experience working at The Royal Household and The Bank of England; Chikere Igbokwe, an Executive Recruiter and D&I Leader and Jina Etienne, who became the first national leader for D&I at Grant Thornton, in the USA.

Broughten commented: “We want to educate and expand the views of tech communitites across the UK and US when it comes to hiring diverse teams. We are a growth business and will achieve this through a mixture of senior hires as well as organic growth through a structured training academy.”