Luke Parry, Vice President – Business Development from Cielo
The recruitment landscape has undergone significant changes over the past decade, bringing new opportunities and challenges for employers and job seekers alike. While considerations around candidate experience have lingered for decades, changing attitudes – particularly in the last five years – have proven that organizations can’t afford to ignore it.
Candidates today are more selective, prompting companies to do more to attract and retain top talent. Effective recruiters prioritise a positive candidate experience, setting a lasting standard.
The candidate experience timeline
2017-2019: The emergence of candidate experience as a priority
During this time, many employers invested in technology to improve candidate experience, such as applicant tracking systems to streamline the application process with a user-friendly interface. Companies also started using chatbots and other AI-powered tools to provide candidates with real-time support.
2020: The impact of the COVID-19 pandemic
The COVID-19 pandemic significantly impacted the recruitment landscape. With the rise of remote work, traditional recruitment methods became difficult, so employers adjusted their methods to finding top talent.
A key change to arise was the increased use of virtual recruitment. Video interviews, virtual job fairs, and online assessments gained popularity, enabling remote connections and skill evaluations between employers and candidates.. This also led to a greater emphasis on communication, with many employers using HR technology to keep regular contact with candidates.
2021-2023: Changing attitudes toward DEI
Following global movements across 2020, more workplaces began prioritizing diversity, equity, and inclusion (DEI) in talent acquisition, recognising it as not only ethical but beneficial to the business. Some companies began implementing blind hiring techniques, which remove identifying information – such as names and addresses – from resumes and applications to reduce bias. Many employers are also now using diversity recruiting tools to source candidates from underrepresented groups.
2024: Personalization & employer branding
Employers will continue to prioritise candidate experience, especially as job seekers overall have more choices than ever before.
What are the Key Trends
A key trend will be toward greater personalisation through AI-powered chatbots and targeted, skills-based job recommendations. There will also be an increased focus on employer branding to reflect the growing amount of employer research done by candidates. Recruitment will be optimised for candidates with disabilities and cultural differences, with DEI being a core design principle rather than an afterthought.
Many jobs of the future don’t even exist yet, but the highly personalised candidate experience is here to stay. Employers will create strategies to improve efficiency and give candidates more autonomy, like joining talent pools and selecting jobs. Some more key trends to watch out for in the coming years include:
Super apps: These multifunctional platforms will combine many aspects of the candidate journey into one place – including job search, content, assessment, interview scheduling, interviews, and contract management. This is already a trend in Asia with consumer apps like Grab, WeChat and GoJek.
Conversational AI: This will enhance candidate experience and bridge the gap between humans and technology. It could be utilised for assessment, interview scheduling, contract management, and content creation. AI could also enable hyper-personalised communications, where recruiters automatically contact candidates based on their preferences as suitable roles emerge.
The metaverse: The 3D-enabled digital space, known as the “metaverse,” has somewhat lost its place at the front of our minds due to AI. But it will still play a key role in future candidate experiences through virtual and augmented reality interviews, assessments, and training.
Changes in technology, culture, and the overall job market in recent years boosted the importance of candidate experience. It’s clear: employers that prioritise job seekers throughout the recruitment process are more likely to stand out above the competition. Adopting trends and a candidate-centric approach will help companies attract and retain the talent needed for future success.
The full blog can be found here
