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Top hiring sectors in the MENA region

The MENA region's top hiring sectors are advertising/marketing, healthcare, military/defense, and banking/finance.

Content Insights

Advertising, marketing, and public relations are the most appealing sectors for fresh graduates in MENA.
Graduates value computer, interpersonal, and communication skills for workplace success.
The main job search challenges for graduates are knowing how to approach the job search and finding relevant jobs.
New research shows that MENA’s top hiring sectors are advertising (25%), healthcare (14%), military (13%), and finance (13%). The 2024 Fresh Graduates Survey by Bayt.com and YouGov finds advertising (22%) as the most appealing industry for graduates. Following advertising, fresh graduates favor IT/internet/e-commerce (19%) and business consultancy (17%). The survey identifies attractive industries for new graduates and highlights the challenges they face during job searches.

Thriving industries and education satisfaction 

This year, many industries in the MENA region are booming with career opportunities for fresh graduates. Interestingly, more than four in five respondents (82%) are satisfied with the quality of higher education they received, with 35% being ‘very’ satisfied. 

Respondents believe certain industries hire more fresh graduates due to lower salary expectations (42%) and the ability of young graduates to handle more challenges (37%). 

Ola Haddad, General Manager at Bayt.com, said: “Our latest Fresh Graduates Survey reveals how young job seekers view the job market and identify the most attractive industries. Bayt.com offers various tools to help fresh graduates build their CVs, improve their skills, and expand their professional expertise.” 

Key workplace skills 

Respondents identified computer skills (53%) as the most important to excel in the workplace, followed by interpersonal/team skills and communication skills (both at 39%). They rated themselves highly in interpersonal/team playing skills (89%), communication skills (86%), and flexibility/adaptability to change (85%). 

Job search challenges and preferences 

The survey found that 43% of MENA graduates struggle with job search strategies and finding relevant jobs. Nearly 63% of graduates had work experience during or before college. For MENA respondents, job nature or passion (46%) is the most important factor when selecting a job. Around 74% of fresh graduates expect a basic salary, while 45% anticipate personal medical insurance. If unable to find a desired job, 54% of MENA graduates would continue searching, and 28% might consider other roles.

Zafar Shah, Account Director at YouGov, said: “The survey provides valuable insights into aligning recruitment efforts with the aspirations of recent graduates in the MENA region. The findings show an increasing openness among employers to hire fresh graduates, reflecting a significant change in the skills demanded in our digital age.” 

The data for this survey was collected online from respondents in the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Lebanon, Jordan, Iraq, Palestine, Syria, Egypt, Sudan, Morocco, Algeria, Tunisia, and Libya. 

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