A recent report from Datamax Texas reveals that “job shift shock” has become the leading workplace trend on both TikTok and Google. This phenomenon, coined by Kathryn Minshew, co-founder and CEO of The Muse, describes the sensation experienced by employees when they discover that their new job or company significantly differs from what they were led to believe initially.
The report, which analyzed TikTok hashtag counts and Google search volumes, uncovered that “job shift shock” garnered a staggering 1.7 billion views on TikTok and received 120,710 monthly searches on Google. Interestingly, this trend is particularly prevalent in the Philippines, as per data up to February 2024, with Gen Zs and millennials predominantly driving its popularity.
Following closely behind is “quiet quitting,” the second most popular workplace trend across TikTok and Google. With 1.1 billion TikTok hashtag views and 612,560 Google searches, this trend is notably favored in Canada and Singapore.
Meanwhile, “malicious compliance” or “chaotic working” ranks third in popularity, boasting 172 million TikTok hashtag views and 30,720 Google searches, primarily among social media users in the United States.
It is crucial for employers to understand the underlying reasons behind these trends and take meaningful action to address them
The full list of workplace trends based on TikTok and Google include:
These trends, as identified by Datamax Texas, reflect a shift in employees’ expectations, emphasizing the importance of improved working conditions and a better work-life balance. A spokesperson for the company emphasizes that these trends underscore a changing work environment, urging employers to heed the evolving needs and desires of their workforce.
According to the spokesperson, it is crucial for employers to understand the underlying reasons behind these trends and take meaningful action to address them. Moving forward, creating a workplace culture where employees feel valued and heard is paramount for fostering a productive and fulfilling work environment.
