VHR, a niche partner-focused technical recruitment and training organisation, is redefining the recruitment landscape in the MENA region by prioritising the development of talent to suit client needs over placements. With a robust portfolio across multiple sectors – Aviation, Automotive, Engineering, Defence, Marine, Renewables, and Construction – VHR operates from 12 global offices and serves 135 clients within MENA and beyond. 92% of VHR’s £40 Million turnover stems from international trade. This holistic approach is not only innovative but also essential in addressing the skills gaps that many industries face today.
Fostering talent through training and partnerships
One of VHR’s standout strategies is its commitment to creating talent through extensive training programmes and partnerships. Rather than simply recruiting individuals to fill roles, VHR identifies skill shortages in MENA and collaborates with clients to craft tailored training solutions. This initiative is particularly evident in their training facilities located in the Czech Republic, Slovakia, and Manila, where they have forged partnerships with various training providers to support MENA-based operations.
The VHR Academy exemplifies this commitment. This six-month internal programme, guided by a Learning and Development Coach, transforms novices into high-performing recruiters. Furthermore, VHR supports employees in their professional development by covering 50% of the costs for training and qualifications, fostering a culture of continuous learning and growth.
Innovative recruitment practices
VHR’s recruitment methodology is distinguished by its focus on skills rather than simply matching candidates to job titles. This innovative approach was exemplified in a recent collaboration with a leading airline, where VHR developed a six-week training programme to transform standard aircraft technicians into specialised aircraft cabin technicians. By investing in training and recruitment across countries such as the Philippines, India, and Sri Lanka, VHR successfully placed 140 technicians in MENA within six months. This not only addressed immediate staffing needs but also created a sustainable talent pool for the future.
Having previously invested significantly in a special recruitment license in the UAE which enables VHR to provide unlimited work visas, VHR was able to offer a complete end to end solution for clients that encompasses recruitment, training, onboarding, visas, payroll, issue of airport passes, HR management and onsite support.
Commitment to diversity, equity, and inclusion
VHR’s emphasis on diversity, equality, and inclusion is integral to their recruitment strategy in the region. By actively seeking to increase female representation within the aviation sector – especially in traditionally male-dominated roles – VHR has successfully recruited and trained 40 female aircraft cabin technicians, achieving a remarkable 98% retention rate. Their commitment to inclusivity is further demonstrated through initiatives like their collaboration with JORAMCO to recruit and train female technicians, directly addressing gender imbalances in the aviation industry.
Leveraging technology for enhanced service
VHR has embraced technology as a means to enhance service delivery and operational efficiency in MENA. Their private ChatGPT system allows staff to streamline the recruitment process by formatting CVs and drafting job advertisements. Additionally, VHR employs AI-driven candidate screening to ensure that only the best-suited candidates are matched with client roles. This innovative use of technology has resulted in a 50% year-on-year increase in revenue per employee, demonstrating the tangible benefits of their approach.
The results: a proven track record
VHR’s unique strategy has yielded impressive results across the region, demonstrating significant revenue and profit growth within a short period. With a strong emphasis on international trade, a substantial portion of their turnover is derived from global operations, positioning VHR for continued success.
Key metrics highlight VHR’s achievements: a high retention rate and strong survey scores reflect the satisfaction of both clients and employees. Furthermore, VHR’s innovative approach has garnered recognition through various awards, including a prestigious accolade for international trade, underscoring their influence in both MENA and the global recruitment landscape.
Overall, VHR’s commitment to not only recruit but also develop talent is paving the way for a new paradigm in the recruitment industry within MENA. By focusing on training partnerships, innovative recruitment practices, and a commitment to diversity and inclusion, VHR is addressing the skills gaps of the future. Their holistic approach ensures that they are not merely filling positions but cultivating a skilled workforce that meets the evolving demands of various sectors. As they continue to grow and innovate, VHR sets a compelling example for the industry, demonstrating the importance of investing in human capital for sustainable success.
